On December 13th, 2012, the final conference of the Ecomark project was held in Bologna. The event aimed to deepen the relationship between management activities oriented to the enhancement of sustainability as a lever to be used in terms of territorial marketing, disseminate the results of the Ecomark project and deepen the activities carried out on green marketing and marketing of industrial areas.

International experts attended the conference, ensuring high interest for the event. In fact, around 70 participants were present, including public administrators, entrepreneurs, business associations, professionals, researchers and students of economics, marketing, environment and territory.

In the final part of the conference, a round table was organised involving local stakeholders, invited to bring their contributions and tell experiences and points of view. This was followed by an interesting debate with the public.

During the event, the multimedia product realized in the Ecomark project was shown and distributed to the participants.

You can download the conference proceedings here.